My cart (0)

Your shopping cart is empty!

Continue shopping


IMG_0179 2

At Midtown Surf Shop we’re all about surfing, good vibes, and our community. We are stoked on all of the unique people we meet and hope to provide a place to gather, share the stoke, and buy quality goods.

IMG_0179 2
IMG_0350 2
72645FCF-FD84-40B1-B1FA-AE770FA6FDE5 2

We have one simple goal: For every person who visits Midtown Surf Shop to leave happier than when they arrived.



We like surprising our customers with unique experiences, great gift ideas and things that you’d never find at a typical surf shop. Our intention is to supply you with products that are made with quality and sustainability in mind. We carry goods that will stand the test of time. More use out of a single product is one of the greatest ways to keep the landfills from filling up. With that said, we also carry a variety of environmentally friendly products. To highlight a few, we stock recycled car tire footwear by Indosole, biodegradable traction pads by Sympl Supply Co. and a variety of Bio-Epoxy Surfboards. On top of this, we like to order local whenever we can. Not only do we love supporting our community, we also think ordering from local suppliers is a great way to cut down on unnecessary shipping emissions.

At Midtown we value creativity, craftsmanship, and culture.

We love giving artists a platform to share and sell their work. Whether it’s photographers, visual artists, or surfboard builders, we believe their work should be appreciated. Style and soul is important, this is what stands the test of time.
People all around the world do amazing things with incredible detail and grace. We think the difference in these people and their beautiful works should be celebrated!

We want you to be stoked!

Whether you’re searching for a gift, grabbing a new board, or just want to chat, our crew is here for you.

It doesn’t matter who you are or where you come from, we want everyone to feel welcome at Midtown.

From beginners to professionals, locals to visitors, we invite you to join the fun.

Photo by Calissa Kloepfer
Photo by Darla Carolyn
Photo by Edin Markulin
Photo by Nolan Sullivan
Photo by Edin Markulin
Photo by Calissa Kloepfer
Photo by Calissa Kloepfer

 Midtown Surf Shop + Coffee Bar is our flagship store in the heart of Santa Cruz, CA. We’re conveniently located between the Eastside and Westside, in an area affectionately known as Midtown.

Midtown Surf Shop Carmel is located in Carmel by the Sea, CA. This shop is found on the Monterey Peninsula and is surrounded by gorgeous natural scenery and rich artistic history.

Midtown Surf Shop Capitola is located just south of Santa Cruz in the historic Capitola Village. Known as the oldest beach resort town on the west coast, it would just be wrong to not have its very own Midtown Surf Shop!


Santa Cruz : +1 (831) 316 7646

1126 Soquel Avenue, Santa Cruz, CA 95062


Carmel: 831-250-5418

SW Corner of 5th Ave. & San Carlos St.  Carmel by the Sea, CA 93921

Capitola: 831-854-2467

321 Capitola Ave. Capitola, CA 95010

United States of America